Let’s cut to the chase. If you want a long and healthy relationship with your business, you’ll have to establish boundaries around it. Think of your business as a person. Do you want it calling you and texting you at 10pm? Do you want it to coerce you into work you’re not excited about? Would […]

Building a Business Boundary Plan: Run Business so it Doesn’t Run You

July 5, 2020

If you sell something, it costs something. A massage. Photography. Design Services. Clothing. Mental Health Services. The business formula seems simple enough. You have something to sell. You price it. People buy it. More people buy it. You end up with a mansion on the beach. If only it were that simple. Your mansion days […]

June 28, 2020

3 Ways to Communicate Your Value and Pricing

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]

Creating Connected Content June Series: Sell with Stories

June 21, 2020

You are on a continuous journey in your business, but so is your customer. Potential customers get on the road with you beginning with the first leg of their journey- awareness. You should clearly understand what problem your business solves for someone, but the potential customer must realize she has a problem requiring a solution […]

June 15, 2020

Creating Connected Content June Series: Stand By Me- Walking the Customer Journey

Once upon a time a business owner wanted to create content that made people think, “Yes!” and “That’s amazing!” but then she opened her laptop. And she got stuck… This month on Mondays, we’re talking about connected content. Anybody in the house content stuck? I’m about to share with you THE reason you get stuck […]

Creating Connected Content June Series: Get Crystal Clear

June 8, 2020

Goals! You either just jumped for joy or groaned at the thought. When I talk with or coach people trying to grow their businesses and we get to the topic of goals, I ask them to get specific on what they are wanting to achieve. While some people can easily synthesize goals (usually they have […]

May 25, 2020

Take that Goal from Dream to Doable!

If you live on planet Earth, you’ve faced a huge possible fog ahead of your 2020 goals in the huge changes we’ve all experienced the last couple months. You can still know where you’re headed even if there’s a storm threatening to make you forget your destination. Today, I want to talk to you about your […]

Get Your Head in the Clouds

May 18, 2020

If you are a business owner, you sell something- product or service. At the end of the day, if you make sales, you have business. No sales=no business.  Businesses all over our country, both small and large, are facing tough times. People are carefully spending feeling unsure of their own personal finances. If you own […]

May 8, 2020

Sensitive Selling: Messaging During Economic Hardship

☔️Oh rainy day. How I love thee. If you’re in the Tampa Bay area, it’s been a wonderful stormy day…not the piddly rain that is just enough to make the Florida air soupy once the sun steams the streets, but the thunder rumbling, air cleansing, sit and read or write kind of day all day […]

What Will You Leave Behind?

May 8, 2020

“BUT WHY DO AMERICANS HAVE TO TALK TO ME IN THE ELEVATOR?” “WHY DO YOU ALL SPEND SO MUCH TIME TALKING ABOUT NOTHING OF SIGNIFICANCE?” My accent refinement clients have often commented to the chit-chat style that is All-American. We like to talk about nothing and everything, and we don’t really always want to know […]

May 8, 2020

There’s Nothing Small About Small Talk