Update your Home Page to Stand Out and Convert A homepage is THE HARDEST page of a website to write. Let’s just get that out there. It’s the virtual living room of your business. It must be inviting but not cluttered. It must have visible pathways to other areas of your virtual home (site pages). […]

Wrapping up 2020: You May Say I’m a Dreamer, But I’m Not the Only One If you follow my blog, you’ll probably see I love to weave in my favorite song titles and lines and sprinkle my writing with funny personal tales of my daily work and personal life to guide women through business and […]

If you identified the title of this blog as a Smiths’ song, I’m impressed. Hang out a bit and learn how to generate blog ideas for days! You sit down to write a blog, and you get stuck. The end. Does that sound familiar? Maybe you don’t even get to the sit down part, because […]

Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

Anyone who knows me well, knows I’m an over-the-top John Mayer fan, so he gets a blog title in honor of one of his great songs. I have seen him three times in concert. He inspired the name of my cat, Olivia (check out his song “Something Like Olivia”). Seeing him sing and strum his […]

It’s Monday! You already knew that though. I’m hoping Monday is not a state of ugh or dread for you. Yes, yesterday was fun when I spent the afternoon at the beach with my sister, but Monday has actually become one of my favorite days. No, I’m not crazy. I’ll tell you why, and it ties […]

Up until mid-March, like me, you probably had a couple weekly networking groups on your calendar each week. Chamber groups. Local business owner groups. Women’s groups. You were dedicated to the communities you linked arms with to further the impact of overall business community. Or perhaps, networking has felt daunting. Maybe you’re a newer business […]

Let’s cut to the chase. If you want a long and healthy relationship with your business, you’ll have to establish boundaries around it. Think of your business as a person. Do you want it calling you and texting you at 10pm? Do you want it to coerce you into work you’re not excited about? Would […]

If you sell something, it costs something. A massage. Photography. Design Services. Clothing. Mental Health Services. The business formula seems simple enough. You have something to sell. You price it. People buy it. More people buy it. You end up with a mansion on the beach. If only it were that simple. Your mansion days […]

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]