Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

5 Jobs to Outsource to Increase Profitability

August 30, 2020

Anyone who knows me well, knows I’m an over-the-top John Mayer fan, so he gets a blog title in honor of one of his great songs. I have seen him three times in concert. He inspired the name of my cat, Olivia (check out his song “Something Like Olivia”). Seeing him sing and strum his […]

August 16, 2020

Say What You Need To Say

content writer starting a blog for a client

It’s Monday! You already knew that though. I’m hoping Monday is not a state of ugh or dread for you. Yes, yesterday was fun when I spent the afternoon at the beach with my sister, but Monday has actually become one of my favorite days. No, I’m not crazy. I’ll tell you why, and it ties […]

Chin Up! Start Your Week With Actions that Create Optimism

August 3, 2020

Up until mid-March, like me, you probably had a couple weekly networking groups on your calendar each week. Chamber groups. Local business owner groups. Women’s groups. You were dedicated to the communities you linked arms with to further the impact of overall business community. Or perhaps, networking has felt daunting. Maybe you’re a newer business […]

July 20, 2020

The New Networking

Let’s cut to the chase. If you want a long and healthy relationship with your business, you’ll have to establish boundaries around it. Think of your business as a person. Do you want it calling you and texting you at 10pm? Do you want it to coerce you into work you’re not excited about? Would […]

Building a Business Boundary Plan: Run Business so it Doesn’t Run You

July 5, 2020

If you sell something, it costs something. A massage. Photography. Design Services. Clothing. Mental Health Services. The business formula seems simple enough. You have something to sell. You price it. People buy it. More people buy it. You end up with a mansion on the beach. If only it were that simple. Your mansion days […]

June 28, 2020

3 Ways to Communicate Your Value and Pricing

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]

Creating Connected Content June Series: Sell with Stories

June 21, 2020

You are on a continuous journey in your business, but so is your customer. Potential customers get on the road with you beginning with the first leg of their journey- awareness. You should clearly understand what problem your business solves for someone, but the potential customer must realize she has a problem requiring a solution […]

June 15, 2020

Creating Connected Content June Series: Stand By Me- Walking the Customer Journey

Once upon a time a business owner wanted to create content that made people think, “Yes!” and “That’s amazing!” but then she opened her laptop. And she got stuck… This month on Mondays, we’re talking about connected content. Anybody in the house content stuck? I’m about to share with you THE reason you get stuck […]

Creating Connected Content June Series: Get Crystal Clear

June 8, 2020

Goals! You either just jumped for joy or groaned at the thought. When I talk with or coach people trying to grow their businesses and we get to the topic of goals, I ask them to get specific on what they are wanting to achieve. While some people can easily synthesize goals (usually they have […]

May 25, 2020

Take that Goal from Dream to Doable!