When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too.
Open a cute shop and they will come. Make something pretty and it will sell. Have an amazing service and people will see how much their lives have been lacking without it.
You like hats as a fashion accessory, but probably never realized you’d be wearing so many simultaneously. Then there were all the decisions, and they all involved money which as a start-up or scaling business is something you don’t want to waste, so you keep putting on more hats. The problem is before you know it, you’re doing more of what you never intended to do and less of what makes you set out to do to make mulah.
Here is a good question to ask yourself. What are you willing to invest time and money in to learn to do AND feel you could learn with good proficiency, or what will cost you more in time to learn and maybe every just do mediocre or consume tons of time and should be outsourced?
In the beginning of my entrepreneurial journey, I was certain that I could figure it all out. I could be all the things I needed to be or learn all the roles to play the parts of web designer, bookkeeper, public relations specialist, and office manager among other things. In 2006, social media for business was not even a thing, and I was still overwhelmed.
If I had the money back that I lost in the time and mistakes I made in trying to do everything myself or in outsourcing cheaply, well, let’s just say, I’d have more money in the bank and might have saved myself a few pounds caused by stress eating.
This week, settle onto your comfiest chair with your laptop or paper and pen. I want to challenge you to think about all the hats you are wearing and list them. Then I want you do decide if you wear that hat well at all or could learn to wear that hat well and are willing to invest into growing in that area. Here are some areas to assess:
So there you go! I’m a huge believer in start-slim businesses and minimizing risk. Start-slim means you spend where you must and wait to reap profit before investing in other areas. Figure out what you are willing to invest this year for quality and efficiency, and I hope my picks of where to put your money brings some happy thoughts and lightness to your next steps by pulling off some of the hats 🙂
Dream Big and Shine On!
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