Every word counts.
Intelligently designed copy is the difference between a brand that talks and one that is heard.
See my words in action
I have experience working directly with clients or with creative agencies and project managers. I’m happy to coordinate with your team for a cohesive and beautiful result.
My clients have included start-ups, small-mid size businesses, non-profit organizations, and multi-million dollar corporations in the US and abroad. The common thread is a story to be told.
Carver Concierge provides high-touch personal and business concierge services to Tampa, Sarasota, and Nashville clients.
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Website, Blog, Welcome Packet
Copywriting and Content Writing
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When they decided to launch a new website to refresh their brand, it was important that the messaging conveyed the elite yet personalized nature of their services. Working along with the website designer and developer, we achieved a beautiful aesthetic and engaging message.
Proforma is a worldwide leader in promotional products and printing solutions.
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Brochure
Research, Strategy, Copywriting
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Proforma offers franchise opportunities to people looking for a business to call their own backed by a strong and proven company name. Until recently, those joining their ranks were already running businesses within their industry. However, with the changing workforce landscape, Proforma wanted to highlight their expanded opportunities to attract those looking for a chance to begin a business dream.
Working alongside their business executives in strategy sessions, messaging objectives were thoughtfully planned and created to create powerful content sure to help business seekers find Proforma to be a potentially great fit for their entrepreneurial endeavors.
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website
Research, Strategy, Copywriting
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WA Tony Robbins trained coach, Jemal Coaching offers effective life and relationship coaching through Isaac Jemal’s unique model of Me. Them. Us. It was important to capture Isaac’s story, relatability, and personability when strategizing this message. We needed to combine care with a charge to action. Working hand in hand with the branding, web design and developing team, and client, we achieved a website that draws in visitors and engages them in
story elements.
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Website, General Brand Messaging for a Non-profit
Research, Strategy Sessions, Market Analysis, Copywriting
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This project was a ground-up organization messaging to website copy build. The client had great programs to meet an underserved population, young adults with autism; however, pandemic and unclear brand messaging hindered their mission from being known and engaged. We started with strategy sessions to uncover and create a clear mission and vision statement. We then brought along a brand photographer and website designer to make the written message come to life. When a visitor lands on this page, the impact of this organization’s work is felt and known.
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Feature Articles
Research and Content Writing
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Freelance writing for Brentwood Lifestyle and Belle Meade Lifestyle magazines (Nashville publications)
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Print features are engaging and practical ways to showcase businesses, entrepreneurs, non-profits, and companies. There is something timeless and special about turning pages, by hand or digitally, and reading a story that captures an audience through story and photography.
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Website
Research and Copywriting
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Tampa-bay based organizer, Barb Proia needed a website as fresh as her client services. So, as a team of client, website design and development team, and writer, we created a brand presence and messaging that reflected the brand’s core values, Barb’s warmth in delivering a practical service, and the value of her services.
