If you have taken steps to start a blog, kudos to you! Don’t stop reading, though, because I’ll give you some tips to make sure you are using it well.
If you don’t have a blog, you probably fall into one of two camps. Either you’ve heard or read somewhere that you should start a blog but didn’t grab your laptop or pen and notebook to start outlining it immediately, or you simply have no idea why a blog would benefit you.
Start today. Blogging is a boat you’ll want to jump in. Trust me!
When clients ask me to blog for them, I do an internal happy dance. Why? Your blog is the living breathing space of your website, and it deserves your attention for so many reasons.
Blog content is a highly sharable marketing tool that helps you connect with your audience and bubble up over your competition. So whether you feel like taking your own time to write, or if the thought makes you want to take a stiff drink and you’d rather hire a content writer to expertly take on this piece of your marketing (like yours truly), I hope you’ll start or using your blog to inspire your customers and move your ideas intelligently and effectively.