If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

Your Hero Banner: Why this Small Piece of Your Website Matters Oh So Much

Your hero banner

September 22, 2022

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

May 5, 2022

The Importance of a Relevant Message: Lessons from the Mall’s Last Breath

copywriter on couch

You’ve been here before. You go to write a social post or a blog… and nothing. The more you try to brainstorm, the more frustrated you become, as the ideas just won’t bubble up. When the content well is dry, it’s time to find content inspiration to allow a wellspring to flow once again. Content […]

Need Content Inspiration? 5 Places to Go for Fresh Ideas

writer with content inspiration

March 3, 2022

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

March 3, 2022

Connected Writing Made Simple

It’s two weeks into 2022, but somehow it seems like it’s been two months. Is anyone else feeling me? Do you need to recover your motivation? Everyone has Omicron, including two tigers at our local Tampa zoo.  Your Google calendar feels like musical chairs, because everyone has Omicron or needs to tend to or cover […]

Putting the Buzz in your Blah: 3 Ways to Recover Your Motivation

business woman sitting on stairs

January 20, 2022

If you have taken steps to start a blog, kudos to you! Don’t stop reading, though, because I’ll give you some tips to make sure you are using it well.  If you don’t have a blog, you probably fall into one of two camps. Either you’ve heard or read somewhere that you should start a […]

August 29, 2021

4 Reasons Why You Need to Start a Blog Today

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

Getting Back in the Saddle: Resetting and Restarting Your Goals

writer with content inspiration

July 11, 2021

Position Yourself as an Expert. Get the sale. You’re in business for yourself! Congrats on choosing a job in sales. “But wait, I didn’t choose sales!” you might say. Actually you did. And now your whole livelihood depends on your sellability. *cue panic* “The only thing you got in this world is what you can […]

February 18, 2021

How to Position Yourself as an Expert in Your Messaging to Increase Your Sales

content writer starting a blog for a client

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

Why Awareness Matters (A Whole Lot) For Your Business Success

January 9, 2021

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

January 3, 2021

How to Evaluate a New Business Idea

content writer starting a blog for a client