I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

The Importance of a Relevant Message: Lessons from the Mall’s Last Breath

copywriter on couch

May 5, 2022

You’ve been here before. You go to write a social post or a blog… and nothing. The more you try to brainstorm, the more frustrated you become, as the ideas just won’t bubble up. When the content well is dry, it’s time to find content inspiration to allow a wellspring to flow once again. Content […]

March 3, 2022

Need Content Inspiration? 5 Places to Go for Fresh Ideas

writer with content inspiration

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

Connected Writing Made Simple

March 3, 2022

It’s two weeks into 2022, but somehow it seems like it’s been two months. Is anyone else feeling me? Do you need to recover your motivation? Everyone has Omicron, including two tigers at our local Tampa zoo.  Your Google calendar feels like musical chairs, because everyone has Omicron or needs to tend to or cover […]

January 20, 2022

Putting the Buzz in your Blah: 3 Ways to Recover Your Motivation

business woman sitting on stairs

If you have taken steps to start a blog, kudos to you! Don’t stop reading, though, because I’ll give you some tips to make sure you are using it well.  If you don’t have a blog, you probably fall into one of two camps. Either you’ve heard or read somewhere that you should start a […]

4 Reasons Why You Need to Start a Blog Today

August 29, 2021

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

July 11, 2021

Getting Back in the Saddle: Resetting and Restarting Your Goals

writer with content inspiration

Position Yourself as an Expert. Get the sale. You’re in business for yourself! Congrats on choosing a job in sales. “But wait, I didn’t choose sales!” you might say. Actually you did. And now your whole livelihood depends on your sellability. *cue panic* “The only thing you got in this world is what you can […]

How to Position Yourself as an Expert in Your Messaging to Increase Your Sales

content writer starting a blog for a client

February 18, 2021

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

January 9, 2021

Why Awareness Matters (A Whole Lot) For Your Business Success

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

How to Evaluate a New Business Idea

content writer starting a blog for a client

January 3, 2021

4 Ways to Have a More Productive Start to Your Day Go From Manic Monday to a Money-Making Feel-Good Morning Routine That darn alarm. It sounds signaling the start of Monday. The start of the business week. The start of insanity. You roll over and pretend like it’s not happening- the alarm, Monday, none of […]

December 6, 2020

My Morning Routine: 4 Ways to Have a More Productive Start to Your Day