Here’s Why Your Small Business Needs a Blog | Tampa Copywriter
January 11, 2023
You’ve wondered if your small business needs a blog. But in the endless stream of entrepreneurial to-dos, your attention to this thought stops at the idea of doing one more thing.
So, you push the thought of creating a blog for your small business away, until you read an article (like this one) or see that a couple of your business-owning friends have started blogs. Then, once again, the nag is back, but you’re still not quite convinced it’s “for me.”
The quickest quiz e-vah that’ll help you decide in 2.4 seconds flat if your small business needs a blog!
Do you have a website?
Do you believe the purpose of your website is to drive traffic to you?
Do you plan to hang in the business space for some time and want to be seen as an expert?
If you said “yes” to all these questions, your small business needs a blog!
The why behind the need
As a kid, I was that kid. You know, the one with a million why questions.
I was shy, so apart from home, I kept most of them in my mind. But, I questioned everything.
And I think it’s wise that you’re thinking, “Cool, Geneva. Let’s say I need a blog. But please tell me why.”
Questions are good, and I don’t believe anyone should take any action in life or business without answering logical questions.
I’ll give you five reasons your small business needs a blog for a solid marketing strategy.
Do you want Google to notice you? Every piece of well-structured and valuable content (search engines know what’s good and not) allows you to be ranked. A chief reason every company, including your small business, needs a blog, is to increase its visibility. Simply stated, the more quality content you strategically create, the more organic traffic you’ll drive to your website. And traffic equals dollars.
Did I ask you if you had a website? That’s a rhetorical question. If you have a website, I want you for a second to imagine it as a storefront. What if you never restocked the store’s shelves with new items? Why would anyone keep returning? Your website needs fresh content to give people a reason to return. I’ve had people tell me, “I have a static website that’s just there for presence.” Well, websites don’t exist to be static. It should be an attractive and interactive hub for your brand that invites people in its doors.
Do you like content you can repurpose? Heck, yes! Who doesn’t? If you have a blog, you have a treasure trove of content you can put on an authority-building platform like LinkedIn or link to in your Insta and create a post. You can also link to your blog or take excerpts for your client newsletter’s content. Each blog can also be broken down into at least five posts.
All roads go to Rome, and all the places your brand lives online need to lead back to your website (because Google is giving VIP special treatment to those who have traffic!). You built the site. Now make it work for you for ROI.
Do you want your potential and current clients to see you as the go-to person in your field? More than that, do you want them to desire to work with you? For example, if you needed to hire a wedding photographer, and you had narrowed down to a few choices of local photographers, you’d begin exploring their online presence- reviews and websites. And when you put their name in the Google toolbar, if Suzy Shoots’s only search result is her website, but Katie Camera’s name produces her site and 10 blogs under it, you’d likely get the impression that Katie is more active, knowledgable, and desired.
Content is queen! It will often be a differentiation factor that makes you the creme de la creme.
Would you like a healthier email list in 2023? A blog strategy is all about delivering intentionally crafted content to the people. People will gladly trade their email for your content if it’s meaningful to their lives. You can include a link to sign up for your email list and have a reason to KIT (your new and regular blogs).
So, do you pick you or me to write your small business’s blog?
You’ve got the whys, but now we need to identify a who. Who is going to write your blog now that you know your small business needs a blog?
You may want to consider taking it on if you have the:
Time for research, drafting, and editing and can efficiently produce the content.
Know-how to search and weave in keywords.
Understanding of how to place the keywords.
A knack for mechanically clean and captivating writing.
If time, content development strategy, writing talent, or plain desire is in short supply, I’d recommend you outsource your blogs to a reputable content writer. Consider the cost of your time (if it’s going to take you 3-4 hours to research and write an SEO-optimized piece of content, how much is it costing you in client work time?). And, how easily are you going to exhaust writing blogs? Can you keep it up?
Friends don’t let friends make bad choices, so something I didn’t want to forget to tell you is-
Please don’t pay for cheap work or any person saying they write content- you’ll hurt your website presence more than you help yourself with shoddy content. Instead, consider your blog strategy part of your monthly marketing budget and understand it as a long-term strategy.
And if I write for you, here’s what you’ll get from me: