You’ve wondered if your small business needs a blog. But in the endless stream of entrepreneurial to-dos, your attention to this thought stops at the idea of doing one more thing.
So, you push the thought of creating a blog for your small business away, until you read an article (like this one) or see that a couple of your business-owning friends have started blogs. Then, once again, the nag is back, but you’re still not quite convinced it’s “for me.”
If you said “yes” to all these questions, your small business needs a blog!
As a kid, I was that kid. You know, the one with a million why questions.
I was shy, so apart from home, I kept most of them in my mind. But, I questioned everything.
And I think it’s wise that you’re thinking, “Cool, Geneva. Let’s say I need a blog. But please tell me why.”
Questions are good, and I don’t believe anyone should take any action in life or business without answering logical questions.
All roads go to Rome, and all the places your brand lives online need to lead back to your website (because Google is giving VIP special treatment to those who have traffic!). You built the site. Now make it work for you for ROI.
Content is queen! It will often be a differentiation factor that makes you the creme de la creme.
You’ve got the whys, but now we need to identify a who. Who is going to write your blog now that you know your small business needs a blog?
You may want to consider taking it on if you have the:
If time, content development strategy, writing talent, or plain desire is in short supply, I’d recommend you outsource your blogs to a reputable content writer. Consider the cost of your time (if it’s going to take you 3-4 hours to research and write an SEO-optimized piece of content, how much is it costing you in client work time?). And, how easily are you going to exhaust writing blogs? Can you keep it up?
Friends don’t let friends make bad choices, so something I didn’t want to forget to tell you is-
Please don’t pay for cheap work or any person saying they write content- you’ll hurt your website presence more than you help yourself with shoddy content. Instead, consider your blog strategy part of your monthly marketing budget and understand it as a long-term strategy.
And if I write for you, here’s what you’ll get from me:
Hey, it’s a new year! New year, fresh blog strategy! Let 2023 be the year you move your content and website into high gear and shine among the competition. I’m here to help you get started.
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