Your business is growing faster than you saw coming (Go, you!). And while the profits and task demands are going up, your time has dwindled. You may be skating through your days on coffee, adrenaline, and your dream. As you and your expanding staff are barely keeping up with the workload, you’re burning the midnight […]

I had no choice but to release this Tampa style studio’s fashion copywriting example the week that Barbie, The Movie releases.  Because, c’mon! How perfect is it for this week’s blog that the owner of The Stylish Chick and House of Colour Tampa Bay is in the fashion industry?  A little backstory on Barbie (in […]

SEO. It’s such a short term with such a vast definition. As a copywriter, I spend a lot of time educating business owners about on-page SEO factors. I also spend much time hearing people talk about this elusive-to-them concept. “I’m hiring someone to do SEO.” “My website’s SEO needs boosting.” To the first statement, my […]

Drive through the Tampa Bay area, and you’ll see a lot of restaurants, carwashes (seriously, one per area resident- I exaggerate, but it’s a lot!), and preschools. In some areas of town, you can walk from one preschool to another in minutes.  And with approximately 1,000 people moving to the Sunshine State daily, the business […]

When Tampa Interior Designer, Melissa Moore, and General Contractor, Justin Sheridan decided to collaborate on a business idea, they conceptualized a high-end design studio and showroom. They desired to create an elevated customer experience, where all things from flooring, tile, and cabinetry to design consultation to remodeling and reno could be handled in-house for a […]

What you need to know from a Tampa Real Estate Agent Copywriter If you’re a Florida real estate agent, I don’t have to tell you exactly how many agents are in the state. But, in case you’re a hard numbers type, I’ll put it out there—238,000 registered Realtors®. In fact, Florida leads all 50 states […]

Tired of scratching your head for blog ideas but want to scratch the itch to finally make this year THE year you post stellar content? You wrote that New Year’s resolution to get your blog rolling, and now it’s time to make good on it! Whatever style of photography you offer – wedding, personal branding, […]

You’ve wondered if your small business needs a blog. But in the endless stream of entrepreneurial to-dos, your attention to this thought stops at the idea of doing one more thing.  So, you push the thought of creating a blog for your small business away, until you read an article (like this one) or see […]

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]