It’s a tightrope walk– crafting a bold message –one that stands out but doesn’t knock people over. Straddling that fine line between humility and boldness in your messaging. I’ve often found myself teetering on that cusp, asking, “Is this too audacious, or is it just assertively credible?” But here’s the crux: If our message isn’t bold enough, if it doesn’t leap off the page, how will anyone recognize the unique value you bring–the unique solution you offer that gets their mind thinking, “This is for me,” and their fingers moving to the “book” or “buy now” button? Your solutions are what set you apart, what makes you not just another face in the crowd of possibilities, but people won’t see the greatness you have to offer them if you’re shirking behind too much meekness.
Let’s get down to the nuts and bolts. Being bold in your message is essential. It’s not about sounding so ‘rage-docious’ or overpowering that you risk offending your audience or make them feel uncomfortable to align with you. It’s about being different enough to make someone stop and think, “Hey, this is something I need.” It’s about presenting a solution in a way that no one else has, shining a bright spotlight on your unique value proposition that provokes the thought of, “No one has ever explained to me what I need in quite this way.”
Here’s where the magic happens – the blend of confidence and humility. Picture this: your copy is a coffee blend. Too much boldness, and it’s overpoweringly bitter. Too much humility, and it’s a weak decaf. We want a perfect blend that awakens, delights, and invites.
As women in business, we often shy away from the idea of competition. We’re conditioned to be collaborative, not combative. But understanding your competition isn’t about squashing others; it’s about acknowledging your competitor’s strengths while also respecting your own. knowing your unique strengths. Go ahead, think about your top two competitors and pose these questions (I know I’m asking you to talk to yourself a WHOLE lot, but this introspection is what’s going to give you the gumption to get confident in your messaging):
What do I do differently?
How do I solve problems uniquely?
How does my personality reach people that my competitors’ brand personas don’t?
Ready for a truth bomb: You have to be bold with yourself before you can be bold with your audience.
Bonus 1- Educate with Empathy: Share your knowledge and insights, but always keep the reader’s needs and feelings in mind. It’s like saying, “I know this stuff inside out, and I can’t wait to share it with you to make your journey easier.” FYI- Empathy is a great anecdote to customer objections.
Wait, There’s More- Invoke Curiosity: Sometimes, it’s not just about having all the answers. Pose questions or present intriguing ideas that make your reader pause and ponder. It’s like leaving a breadcrumb trail of curiosity that leads right to your door.
Last One- Use Personal Anecdotes: Sharing personal stories or experiences can make your message more relatable. It shows you’re not just a brand; you’re a person with real experiences. It’s like saying, “Hey, I’ve been there too, let’s navigate these waters together.”
Crafting a bold message that compels someone to hit that CTA is about balance–It’s about being brave enough to stand out, but doing so with enough humility and humanity that your audience feels connected, not overwhelmed. Remember, it’s not about shouting from the rooftops; it’s about making sure your voice is heard in a room full of whispers. Embrace your boldness with a touch of humility and make your messages impossible to ignore! And if you need help bringing your message to life, contact me and we’ll dive into your mission and message together.
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