Your business is growing faster than you saw coming (Go, you!). And while the profits and task demands are going up, your time has dwindled. You may be skating through your days on coffee, adrenaline, and your dream. As you and your expanding staff are barely keeping up with the workload, you’re burning the midnight oil to take care of marketing tasks. Let’s keep it real- You know that you can’t sustain like this forever. Not to mention, your business’s growth will eventually be stunted, too. If this sounds familiar, it’s probably time you hire a copywriter.
Before I sail into the reasons why your growing business needs to hire a copywriter, we should take the time to clarify commonly-asked questions. Starting with the basics is always a good place to begin, so let’s first define what a copywriter is and does.
A copywriter is a business marketing professional who understands how to sell a company’s goods or services through a written message that captures and converts an audience.
As a small business copywriter, I work closely with founders, owners, and small business marketing pros like website and brand designers, graphic designers, and photographers. Sometimes. large businesses need extra help, too, and then I jump in as a fractional corporate copywriter. In that role, I take on projects to help alleviate work overflow, facilitate tight turnarounds, or work on internal marketing agendas- working closely with a company’s communications, marketing, and HR teams in this role.
A copywriter writes copy.
Copy is an online or print message to inform and persuade an audience or build brand awareness.
If you think of any great website you’ve seen, tagline you thought was oh-so-clever, or ad campaign you described as “brilliant,” you saw the handiwork of a copywriter.
When I write for a company, I see the task ahead of me as creating a message that is:
Examples of projects I regularly work on include:
There are many places where words (the right ones!) are required to sell a brand or convey important messages, and a copywriter’s skills can go to work.
Investing in copywriting should be a priority for any scaling brand. When you outsource your work to the right person, you’ll have the confidence that your writing will bring all the right clients to your yard.
If you’re ready to entrust your content needs to a professional, let’s schedule a time to consult your needs.
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