Hire a Copywriter For Your Small Business: 7 Reasons to Outsource Your Writing

Your business is growing faster than you saw coming (Go, you!). And while the profits and task demands are going up, your time has dwindled. You may be skating through your days on coffee, adrenaline, and your dream. As you and your expanding staff are barely keeping up with the workload, you’re burning the midnight oil to take care of marketing tasks. Let’s keep it real- You know that you can’t sustain like this forever. Not to mention, your business’s growth will eventually be stunted, too. If this sounds familiar, it’s probably time you hire a copywriter.

Before I sail into the reasons why your growing business needs to hire a copywriter, we should take the time to clarify commonly-asked questions. Starting with the basics is always a good place to begin, so let’s first define what a copywriter is and does. 

What is a copywriter?

A copywriter is a business marketing professional who understands how to sell a company’s goods or services through a written message that captures and converts an audience.

As a small business copywriter, I work closely with founders, owners, and small business marketing pros like website and brand designers, graphic designers, and photographers. Sometimes. large businesses need extra help, too, and then I jump in as a fractional corporate copywriter. In that role, I take on projects to help alleviate work overflow, facilitate tight turnarounds, or work on internal marketing agendas- working closely with a company’s communications, marketing, and HR teams in this role. 

What does a copywriter do?

A copywriter writes copy. 

Copy is an online or print message to inform and persuade an audience or build brand awareness. 

If you think of any great website you’ve seen, tagline you thought was oh-so-clever, or ad campaign you described as “brilliant,” you saw the handiwork of a copywriter.

When I write for a company, I see the task ahead of me as creating a message that is:

• Cohesive
• Targeted towards an audience and purpose
• Creative
• Strategic in flow, word selection, and placement

Examples of projects I regularly work on include:

• Website writing or rewriting (no, your website designer is not a website writer, too)
• Email writing and sequences (internal or external marketing)
• Blogs
• Newsletters
• Product descriptions 
• Print marketing pieces
• Staff bios
• Scripts
• Welcome packets
• Sales/Landing pages
• Articles
• Ads 
• Brand stories

There are many places where words (the right ones!) are required to sell a brand or convey important messages, and a copywriter’s skills can go to work.

7 Reasons Why Your Small Business Needs to Hire a Copywriter

1. You need ongoing content (who doesn’t) and are ready to outsource. We all need more content and more regular content, right? But you’re at that point where you know your zone of genius and where your hours are best spent to make money. Furthermore, you have a marketing budget to drive your monthly marketing initiatives. Small businesses with growing teams that need the word on the street (blogs, website updates, emails, newsletters, and more) to stay consistent and relevant need to hire a copywriter.
2. Your company is aware of the power of a consistent brand presence. You recognize that consistency will raise your brand’s visibility and voice over your competition. When you hire a copywriter, you’ll accomplish those brand goals with ease.
3. You want to be found more on search engines and are ready to invest in a long-term marketing strategy like blog writing. People I speak to, while they often say they’re aware they need a blog, often really don’t know why, except that some marketing guru or business coach told them they did. Well, I’ll have you know the facts- 75% of internet users read blogs (many of your search results are blog content), and businesses that blog have 67% more monthly leads than those that don’t. And furthermore, Google wants to show off blogs on their search engine results pages (SERPs). What they want, though, is excellent content that solves problems and informs. That’s why letting AI spit out blogs or asking a virtual assistant inexperienced in blog writing is going to be a waste of your effort. You need an experienced marketing writer to ensure your content is spot-on for your audience.
4. While you might think as the company owner that you’re the best person to speak to your prospective audience, the opposite is often true. Most company owners are actually too close to their industry to produce the best content for an end user. An outside expert writer will know the proper perspective to take to make your brand speak to your target market in jargon-free language that’s accessible and informative.
5. Your business’s message is too important to risk making errors. I see many companies writing their own blogs and website copy without expert help. While I know they’re investing their time in the tasks, the structure and flow are often not optimal for the reader or search engines/SEO. There is a definite art to arranging the content, such as knowing where to place keywords and how to write for readability. All that effort may be for nothing if the copy lacks these crucial structural elements. Then, there’s simply ensuring content that’s mechanically clean and grammatical. Let a copywriter handle your content, and you can rest easy about errors that make your copy backfire.
6. Someone has to do the research to make good content. It takes a lot of thought and research (and more analysis) to generate content with depth and variation. Then, you have to be capable of researching and writing stellar content month after month. Even to write a single project like a website or print material, hours of competitor and topical research go into each project. In fact, the research often takes longer than the composition. When your small business hires a copywriter, you’ll outsource the entire job. Aside from answering guiding project questions or providing me with requested information, I take the wheel to whip up your words. 
7. You’re not a copywriter, but I am. You’re an expert in your business, and your staff are pros within their roles. I don’t want you to make the mistake some others have who eventually call me. An owner or sales or general marketing leaders decide to spearhead writing their company’s website or email campaign. It’s “just words” after all (stab to my heart when I hear this). When they realize those words mattered a great deal, they’ve already wasted so much time and money. Then, they have to pay me to redo the work. You wouldn’t hire yourself as your company’s accountant or benefits manager. So, don’t risk your words and return trying to DIY, because you’re not a copywriter. But I am.

Are You Ready to Invest in Your Long-term Growth? Is it Time to Hire a Copywriter for Your Small Business?

Investing in copywriting should be a priority for any scaling brand. When you outsource your work to the right person, you’ll have the confidence that your writing will bring all the right clients to your yard.

If you’re ready to entrust your content needs to a professional, let’s schedule a time to consult your needs.