You’ve wondered if your small business needs a blog. But in the endless stream of entrepreneurial to-dos, your attention to this thought stops at the idea of doing one more thing.  So, you push the thought of creating a blog for your small business away, until you read an article (like this one) or see […]

If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

You’ve been here before. You go to write a social post or a blog… and nothing. The more you try to brainstorm, the more frustrated you become, as the ideas just won’t bubble up. When the content well is dry, it’s time to find content inspiration to allow a wellspring to flow once again. Content […]

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

It’s two weeks into 2022, but somehow it seems like it’s been two months. Is anyone else feeling me? Do you need to recover your motivation? Everyone has Omicron, including two tigers at our local Tampa zoo.  Your Google calendar feels like musical chairs, because everyone has Omicron or needs to tend to or cover […]

If you have taken steps to start a blog, kudos to you! Don’t stop reading, though, because I’ll give you some tips to make sure you are using it well.  If you don’t have a blog, you probably fall into one of two camps. Either you’ve heard or read somewhere that you should start a […]

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

Position Yourself as an Expert. Get the sale. You’re in business for yourself! Congrats on choosing a job in sales. “But wait, I didn’t choose sales!” you might say. Actually you did. And now your whole livelihood depends on your sellability. *cue panic* “The only thing you got in this world is what you can […]

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]