It’s a tightrope walk– crafting a bold message –one that stands out but doesn’t knock people over. Straddling that fine line between humility and boldness in your messaging. I’ve often found myself teetering on that cusp, asking, “Is this too audacious, or is it just assertively credible?” But here’s the crux: If our message isn’t […]

I love each website I write for different reasons. Some present a new industry to learn about. Others allow me to indulge my own interests. In this hair salon copywriting example, I’ll share some insights about writing for a beauty brand. This project was special for a reason, too. When I wrote for LuCo Salon […]

Your business is growing faster than you saw coming (Go, you!). And while the profits and task demands are going up, your time has dwindled. You may be skating through your days on coffee, adrenaline, and your dream. As you and your expanding staff are barely keeping up with the workload, you’re burning the midnight […]

I’m going to get straight to the point on this one. If a potential client has picked you up and put you back on the shelf (DMed you, filled out your contact form, commented, inquired, or taken any steps towards you), they are a lead—as warm as the little cinnamon bun that just grazed my […]

I had no choice but to release this Tampa style studio’s fashion copywriting example the week that Barbie, The Movie releases.  Because, c’mon! How perfect is it for this week’s blog that the owner of The Stylish Chick and House of Colour Tampa Bay is in the fashion industry?  A little backstory on Barbie (in […]

SEO. It’s such a short term with such a vast definition. As a copywriter, I spend a lot of time educating business owners about on-page SEO factors. I also spend much time hearing people talk about this elusive-to-them concept. “I’m hiring someone to do SEO.” “My website’s SEO needs boosting.” To the first statement, my […]

Drive through the Tampa Bay area, and you’ll see a lot of restaurants, carwashes (seriously, one per area resident- I exaggerate, but it’s a lot!), and preschools. In some areas of town, you can walk from one preschool to another in minutes.  And with approximately 1,000 people moving to the Sunshine State daily, the business […]

When Tampa Interior Designer, Melissa Moore, and General Contractor, Justin Sheridan decided to collaborate on a business idea, they conceptualized a high-end design studio and showroom. They desired to create an elevated customer experience, where all things from flooring, tile, and cabinetry to design consultation to remodeling and reno could be handled in-house for a […]

What you need to know from a Tampa Real Estate Agent Copywriter If you’re a Florida real estate agent, I don’t have to tell you exactly how many agents are in the state. But, in case you’re a hard numbers type, I’ll put it out there—238,000 registered Realtors®. In fact, Florida leads all 50 states […]

Tired of scratching your head for blog ideas but want to scratch the itch to finally make this year THE year you post stellar content? You wrote that New Year’s resolution to get your blog rolling, and now it’s time to make good on it! Whatever style of photography you offer – wedding, personal branding, […]