Position Yourself as an Expert. Get the sale. You’re in business for yourself! Congrats on choosing a job in sales. “But wait, I didn’t choose sales!” you might say. Actually you did. And now your whole livelihood depends on your sellability. *cue panic* “The only thing you got in this world is what you can […]

How to Position Yourself as an Expert in Your Messaging to Increase Your Sales

content writer starting a blog for a client

February 18, 2021

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

January 9, 2021

Why Awareness Matters (A Whole Lot) For Your Business Success

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

How to Evaluate a New Business Idea

content writer starting a blog for a client

January 3, 2021

4 Ways to Have a More Productive Start to Your Day Go From Manic Monday to a Money-Making Feel-Good Morning Routine That darn alarm. It sounds signaling the start of Monday. The start of the business week. The start of insanity. You roll over and pretend like it’s not happening- the alarm, Monday, none of […]

December 6, 2020

My Morning Routine: 4 Ways to Have a More Productive Start to Your Day

Update your Home Page to Stand Out and Convert A homepage is THE HARDEST page of a website to write. Let’s just get that out there. It’s the virtual living room of your business. It must be inviting but not cluttered. It must have visible pathways to other areas of your virtual home (site pages). […]

Homepage Copy Refresh in 5 Simple Steps!

content writer starting a blog for a client

November 17, 2020

Wrapping up 2020: You May Say I’m a Dreamer, But I’m Not the Only One If you follow my blog, you’ll probably see I love to weave in my favorite song titles and lines and sprinkle my writing with funny personal tales of my daily work and personal life to guide women through business and […]

October 18, 2020

Set Your Feet on a Firm Foundation

If you identified the title of this blog as a Smiths’ song, I’m impressed. Hang out a bit and learn how to generate blog ideas for days! You sit down to write a blog, and you get stuck. The end. Does that sound familiar? Maybe you don’t even get to the sit down part, because […]

There is a Light That Never Goes Out- How to Have Endless Blog Ideas

September 22, 2020

Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

August 30, 2020

5 Jobs to Outsource to Increase Profitability

Anyone who knows me well, knows I’m an over-the-top John Mayer fan, so he gets a blog title in honor of one of his great songs. I have seen him three times in concert. He inspired the name of my cat, Olivia (check out his song “Something Like Olivia”). Seeing him sing and strum his […]

Say What You Need To Say

content writer starting a blog for a client

August 16, 2020

It’s Monday! You already knew that though. I’m hoping Monday is not a state of ugh or dread for you. Yes, yesterday was fun when I spent the afternoon at the beach with my sister, but Monday has actually become one of my favorite days. No, I’m not crazy. I’ll tell you why, and it ties […]

August 3, 2020

Chin Up! Start Your Week With Actions that Create Optimism

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