Whatever style of photography you offer – wedding, personal branding, family, maternity, boudoir, or pet, you are a visual storyteller. People trade their money for memories. It’s an emotional experience they purchase when they decide to hire you.
As your service is photography, it would make sense that your website is visually heavy. After all, people want to see your work. But photographers, who naturally appreciate the visual aesthetic of a site, often lack as strong a verbal presence. Starting (or restarting) your blog in 2023 is a way to get more eyes on your brand.
A blog on your website accomplishes two essential objectives. First, a blog connects your readers to you. They already like your pictures. Your Instagram post or a mention in a local magazine might have brought them to your site, so now they’re looking for more than pictures. Without words on your website, some clients will struggle to connect to your core values and personality. They’ll know you’re a great photographer from your images, but they may not know if you’re the best photographer for them. A blog offers your audience valuable content that connects your inspiration, expertise, and personality to them. And connection equals conversion.
The other reason you need a blog is for SEO ranking. Suppose someone in your area is looking for a photographer, and your competitor has a robust blog and website copy, while you’re taking a minimalist approach focused on aesthetics. In that case, Google won’t have any words to skim for SEO ranking of your site, and your competitor will rank higher. Google cannot read our images, but it can scan our words. In fact, Hubspot reported that companies who blogged received 55% more traffic to their websites and had 434% more pages indexed by search engines than companies who didn’t. Blogging is a powerful way to drive traffic to our sites more effectively.
Start (or pick up that blog you started two years ago), and you’ll grow your brand awareness while feeding the internet with content that gets you seen!
I’ve got you convinced you need a photography blog. Good. I’ve completed half of my mission.
The hard part for many photographers who decide to blog is what actually to tap out on their keyboard. So if you’ve come up blank before, the rest of this post is for you.
Before I give you a super bank of ideas, I want to remind you of something. Your audiences are not professionals in your field. They are not looking for a dissertation on editorial styles or backlighting. They want you to tell them information that will help them get better pictures when they hire a pro. That’s it.
Here are 23 simple photography blog ideas that your prospective photography clients will find tons of value within, leading them one step closer in their journey with you to hit “book now.”
There you have it! Work in geo-local terms and connect links between your blog to the pages of your website and relevant outside sources, and voila! You’ll boost your SEO and gain some street cred, too.
And even if you love these simple blog post ideas, but you don’t have the time to write your blog or feel hives coming on you at the thought, let me help you realize all the ways blogging can help your website and brand awareness. Position yourself as an expert and stand out from the competition!