I’m going to get straight to the point on this one. If a potential client has picked you up and put you back on the shelf (DMed you, filled out your contact form, commented, inquired, or taken any steps towards you), they are a lead—as warm as the little cinnamon bun that just grazed my […]

If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

4 Ways to Have a More Productive Start to Your Day Go From Manic Monday to a Money-Making Feel-Good Morning Routine That darn alarm. It sounds signaling the start of Monday. The start of the business week. The start of insanity. You roll over and pretend like it’s not happening- the alarm, Monday, none of […]

Update your Home Page to Stand Out and Convert A homepage is THE HARDEST page of a website to write. Let’s just get that out there. It’s the virtual living room of your business. It must be inviting but not cluttered. It must have visible pathways to other areas of your virtual home (site pages). […]

Wrapping up 2020: You May Say I’m a Dreamer, But I’m Not the Only One If you follow my blog, you’ll probably see I love to weave in my favorite song titles and lines and sprinkle my writing with funny personal tales of my daily work and personal life to guide women through business and […]

Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

Up until mid-March, like me, you probably had a couple weekly networking groups on your calendar each week. Chamber groups. Local business owner groups. Women’s groups. You were dedicated to the communities you linked arms with to further the impact of overall business community. Or perhaps, networking has felt daunting. Maybe you’re a newer business […]