If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

Your Hero Banner: Why this Small Piece of Your Website Matters Oh So Much

Your hero banner

September 22, 2022

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

May 5, 2022

The Importance of a Relevant Message: Lessons from the Mall’s Last Breath

copywriter on couch

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

Getting Back in the Saddle: Resetting and Restarting Your Goals

writer with content inspiration

July 11, 2021

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

January 9, 2021

Why Awareness Matters (A Whole Lot) For Your Business Success

4 Ways to Have a More Productive Start to Your Day Go From Manic Monday to a Money-Making Feel-Good Morning Routine That darn alarm. It sounds signaling the start of Monday. The start of the business week. The start of insanity. You roll over and pretend like it’s not happening- the alarm, Monday, none of […]

My Morning Routine: 4 Ways to Have a More Productive Start to Your Day

December 6, 2020

Update your Home Page to Stand Out and Convert A homepage is THE HARDEST page of a website to write. Let’s just get that out there. It’s the virtual living room of your business. It must be inviting but not cluttered. It must have visible pathways to other areas of your virtual home (site pages). […]

November 17, 2020

Homepage Copy Refresh in 5 Simple Steps!

content writer starting a blog for a client

Wrapping up 2020: You May Say I’m a Dreamer, But I’m Not the Only One If you follow my blog, you’ll probably see I love to weave in my favorite song titles and lines and sprinkle my writing with funny personal tales of my daily work and personal life to guide women through business and […]

Set Your Feet on a Firm Foundation

October 18, 2020

Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

August 30, 2020

5 Jobs to Outsource to Increase Profitability

Up until mid-March, like me, you probably had a couple weekly networking groups on your calendar each week. Chamber groups. Local business owner groups. Women’s groups. You were dedicated to the communities you linked arms with to further the impact of overall business community. Or perhaps, networking has felt daunting. Maybe you’re a newer business […]

The New Networking

July 20, 2020

If you are a business owner, you sell something- product or service. At the end of the day, if you make sales, you have business. No sales=no business.  Businesses all over our country, both small and large, are facing tough times. People are carefully spending feeling unsure of their own personal finances. If you own […]

May 8, 2020

Sensitive Selling: Messaging During Economic Hardship