I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

You’ve been here before. You go to write a social post or a blog… and nothing. The more you try to brainstorm, the more frustrated you become, as the ideas just won’t bubble up. When the content well is dry, it’s time to find content inspiration to allow a wellspring to flow once again. Content […]

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

It’s two weeks into 2022, but somehow it seems like it’s been two months. Is anyone else feeling me? Do you need to recover your motivation? Everyone has Omicron, including two tigers at our local Tampa zoo.  Your Google calendar feels like musical chairs, because everyone has Omicron or needs to tend to or cover […]

If you have taken steps to start a blog, kudos to you! Don’t stop reading, though, because I’ll give you some tips to make sure you are using it well.  If you don’t have a blog, you probably fall into one of two camps. Either you’ve heard or read somewhere that you should start a […]

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]