I’m going to get straight to the point on this one. If a potential client has picked you up and put you back on the shelf (DMed you, filled out your contact form, commented, inquired, or taken any steps towards you), they are a lead—as warm as the little cinnamon bun that just grazed my […]

How to Overcome Buyer Objections: Hear More Yes and Close More Sales

overcoming customer objections through copywriting

July 23, 2023

I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

May 5, 2022

The Importance of a Relevant Message: Lessons from the Mall’s Last Breath

copywriter on couch

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

Getting Back in the Saddle: Resetting and Restarting Your Goals

Medical billing copywriting

July 11, 2021

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