I might be dating myself just a bit, but do you remember the hot days of summer when you got dropped off at the mall? Like when your mom finally said yes? With Claire’s Boutique faux diamonds dancing in your eyes, you couldn’t wait. You pulled together the coolest outfit you could assemble and packed […]

The Importance of a Relevant Message: Lessons from the Mall’s Last Breath

copywriter on couch

May 5, 2022

There are some habits I do religiously with my business that I’ve never stopped, but there are a couple I started last year and then got pretty spotty with- namely blogging and daily reading. Maybe, you too, are ready to reset and restart your goals. It’s funny, huh? Someone who blogs for others but quit […]

July 11, 2021

Getting Back in the Saddle: Resetting and Restarting Your Goals

writer with content inspiration

Update your Home Page to Stand Out and Convert A homepage is THE HARDEST page of a website to write. Let’s just get that out there. It’s the virtual living room of your business. It must be inviting but not cluttered. It must have visible pathways to other areas of your virtual home (site pages). […]

Homepage Copy Refresh in 5 Simple Steps!

content writer starting a blog for a client

November 17, 2020

Starting a business seemed easy-ish. When you started your business, I’m sure you couldn’t wait to share what you sell and could only think of trading what you do or sell for some profit. You love what you do, and you were sure others would too. Open a cute shop and they will come. Make […]

August 30, 2020

5 Jobs to Outsource to Increase Profitability