Creating a Custom Website and Copywriting for Powerful Real Estate Agent Marketing

What you need to know from a Tampa Real Estate Agent Copywriter

If you’re a Florida real estate agent, I don’t have to tell you exactly how many agents are in the state. But, in case you’re a hard numbers type, I’ll put it out there—238,000 registered Realtors®. In fact, Florida leads all 50 states in the number of agents. 

As an agent in Tampa Bay, you’re well aware of the agents who serve the areas that you do (aka your competition and your prospective clients’ choices). So, when those listing and buyer referrals come your way, you’re grateful that someone thought of you as a first choice to refer their friends and family. 

How did you become the referred agent in those cases? Well, you probably do many activities to get your name out in the community. From sponsoring the PTA to having your banner in the car line that people see 210 days a year to networking, you know visibility goes a long way.

Have you thought about your website lately?

But let me ask you a question—where does your website fit into the marketing picture? You may have a reduplicated site from your brokerage, and while it’s there, and you know people are online (shoot, Google is even now a verb), you may not see much utility in your site. And you’re probably right: It’s there, and you’re on it (sidenote: Those market status blogs aren’t being read either. They don’t matter to the human condition, and that’s a blog for a whole other day on the value of custom blogs). What’s more? People probably don’t even use your site for home searches, because sites like Zillow and Redfin have dominated the top spaces that pop up on Google when someone queries “buy a home in Tampa.” 

It might sound like I’m saying websites are worthless, and that couldn’t be further from the truth. A custom website and copywriting are worth their weight in gold!

A custom-designed website and copywriting can deliver ROI. 

What if your website actually drove business to you? What if you could better connect with your target market—luxury downtown condos, military families relocating to MacDill AFB, young and growing families looking for the suburban dream, up-and-comer young millennials who want dog parks, or empty nesters who seek easy living? That’s where a custom-designed website with a branded message from a Tampa real estate copywriter can be an excellent investment.

A custom website and copywriting deliver credibility and memorability (which equals dollars).

Can we jump into your prospective customer’s mind for a moment? Someone realizes they need to buy or sell, so what do they do? We know they will:

• Ask their family and close friends who they used AND liked working with for their last home transaction.
• They’ll tuck those recommendations away and also take to the powerful Facebook neighborhood pages to see who others recommend. You know you’ve seen this and even tagged yourself!

As they sift through the names, they’ll see a handful of agent names that keep popping up. Now, think about what they’ll do next. They will find your FB business page and link to your website, or they will Google you. With their contenders, the prospective customer seeks something stand-out and connected to them. Let’s say four agents have their reduplicated sites that look virtually the same apart from their brokerage’s logo. Click on, scroll, nothing, click off. But the fifth agent has a custom-designed website with swoon-worthy words, and branded photos: They’ve built a brand.

If you’re that agent with custom copywriting, your words:

• Stand out– After same, same, same, same, when the prospective client comes across different, they’ll actually stay on your website. 
• Appeal right to who you want to serve– With a visual aesthetic and verbal message created with your market in mind, your prospect feels spoken to and served from the moment your website opens on their screen. You have transacted trust in mere seconds. 
• Create memorability– In a media-inundated world, you must leave an impression.

Ready to see an example of a custom website and copywriting for a Tampa Real Estate Agent? I thought you’d never ask! 

When Elena Ivani of Elena VIP Homes came to our copy studio, she was coming off the heels of a great previous sales year. In a hot Tampa market with rising home prices, she realized to keep appealing to more and more of her ideal client, as her business grew, her website and aesthetic needed to look more attractive and showcase her uniquely. She was ready to invest for more growth. 

Working alongside my friends in marketing at The Mug Creative, a branding and website design studio based in St. Pete, and Branding by B&E Photography, we collaborated on delivering a website that:

• Offers a high-end but friendly visual aesthetic and verbiage that appeals to her ideal clients and also feels authentic to her.
• Showcases downloadable resource guides she had created. 
• Contains on-brand messages throughout, an interesting bio (so important!), and monthly updated blogs with relevant and interesting information for people living in or moving to Tampa Bay.  
• Integrates all the home search tools (because if you can hook them with a great site, they’ll hang out and use the tools, too!)
• Displays customized brand colors that fit the brokerage’s requirements and integrate beautifully with the parent brand. 
• Shows Elena in and around recognizable parts of Tampa and in her everyday life (remember, people want to know a person and not an agent) and discusses relatable touchpoints to build connections.

The platform The Mug Creative designed this site on may not be familiar, but I think you should be- Showit! With beautiful design capabilities, easy-peasy backend, great SEO, and integration with the power of WordPress for plugins and blogging, once you’re on this platform, you’ll wonder why you didn’t jump on sooner.

This anything-but-norm website platform has gone from one creatives have been raving about for years to one gaining speed with realtors because of its flexibility to do whatever and more you can imagine a site could do, performance, and because its designs are easy on the eyes and appealing.

Think of this one thing.

If you create a fresh website and custom messaging for yourself, and just ONE prospect converts because of that site—Hello, payday! And then that person refers you, and on it goes. One conversion over the life of your business equals tens of thousands of dollars! That’s the value of only one conversion from your site, so superstar agent, why aren’t you going to invest in yourself and your brand in this competitive Tampa Bay market?

Do you like making money and delivering a stellar customer experience? Let’s talk! 

I promise you if you love your marketing, you’ll proudly share it more. And if people feel served through your brand assets, they’ll share you more. 

I’d love to connect with you for a consultation call about website design and copywriting. The Mug Creative and Geneva Maresma, Copywriter & Strategist have even created a VIP Experience to deliver customized messaging and website design in TWO DAYS. The summertime temps shouldn’t be the only hot thing in Tampa Bay: Let’s create a brand that moves your sales and presence forward. Contact me today, and we’ll create a real estate agent brand that talks AND is heard!

About Geneva Maresma, Tampa-based copywriter and content writer

Geneva Maresma is a speech-language pathologist turned copywriter who loves words, wine, beaches, and cats- but not particularly in that order. As a writer with a behavioral health background, she loves helping businesses develop emotionally intelligent messaging that moves minds and invites audiences into brand stories.