Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

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January 9, 2021

Why Awareness Matters (A Whole Lot) For Your Business Success

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]

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June 21, 2020

Creating Connected Content June Series: Sell with Stories