Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]

If you are a business owner, you sell something- product or service. At the end of the day, if you make sales, you have business. No sales=no business.  Businesses all over our country, both small and large, are facing tough times. People are carefully spending feeling unsure of their own personal finances. If you own […]