If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

Your Hero Banner: Why this Small Piece of Your Website Matters Oh So Much

Your hero banner

September 22, 2022

If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

March 3, 2022

Connected Writing Made Simple

Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

Why Awareness Matters (A Whole Lot) For Your Business Success

January 9, 2021

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

January 3, 2021

How to Evaluate a New Business Idea

content writer starting a blog for a client

4 Ways to Have a More Productive Start to Your Day Go From Manic Monday to a Money-Making Feel-Good Morning Routine That darn alarm. It sounds signaling the start of Monday. The start of the business week. The start of insanity. You roll over and pretend like it’s not happening- the alarm, Monday, none of […]

My Morning Routine: 4 Ways to Have a More Productive Start to Your Day

December 6, 2020

Up until mid-March, like me, you probably had a couple weekly networking groups on your calendar each week. Chamber groups. Local business owner groups. Women’s groups. You were dedicated to the communities you linked arms with to further the impact of overall business community. Or perhaps, networking has felt daunting. Maybe you’re a newer business […]

July 20, 2020

The New Networking

☔️Oh rainy day. How I love thee. If you’re in the Tampa Bay area, it’s been a wonderful stormy day…not the piddly rain that is just enough to make the Florida air soupy once the sun steams the streets, but the thunder rumbling, air cleansing, sit and read or write kind of day all day […]

What Will You Leave Behind?

May 8, 2020