If you want your written content to stick to your audience, there must be a word dance between expertise and relatability to make a strong connection. One side of the pair is all business, while the other partner is the social butterfly. Connected writing necessitates both, just like most relationships need both partner types for […]

Connected Writing Made Simple

March 3, 2022

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

January 3, 2021

How to Evaluate a New Business Idea

content writer starting a blog for a client

Wrapping up 2020: You May Say I’m a Dreamer, But I’m Not the Only One If you follow my blog, you’ll probably see I love to weave in my favorite song titles and lines and sprinkle my writing with funny personal tales of my daily work and personal life to guide women through business and […]

Set Your Feet on a Firm Foundation

October 18, 2020

Anyone who knows me well, knows I’m an over-the-top John Mayer fan, so he gets a blog title in honor of one of his great songs. I have seen him three times in concert. He inspired the name of my cat, Olivia (check out his song “Something Like Olivia”). Seeing him sing and strum his […]

August 16, 2020

Say What You Need To Say

content writer starting a blog for a client

If you sell something, it costs something. A massage. Photography. Design Services. Clothing. Mental Health Services. The business formula seems simple enough. You have something to sell. You price it. People buy it. More people buy it. You end up with a mansion on the beach. If only it were that simple. Your mansion days […]

3 Ways to Communicate Your Value and Pricing

June 28, 2020