Definitions are always a good place to start. What is awareness? Awareness- knowledge or perception of a situation or fact (Oxford Dictionary) People attribute business success to many factors, but I think we might be inclined to think that those with three Cs succeed: Charisma- They have the “it” or “woo” factor. Capital- They have the […]

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January 9, 2021

Why Awareness Matters (A Whole Lot) For Your Business Success

You have a new business idea! High five! You’re pumped! Fresh ideas are necessary for business growth and development. It may sound nerdy (it is nerdy), but I love nothing than a brainstorming session with myself. I have notebooks and an app filled with ideas. I learned long ago to write the ideas down. I […]

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January 3, 2021

How to Evaluate a New Business Idea

Anyone who knows me well, knows I’m an over-the-top John Mayer fan, so he gets a blog title in honor of one of his great songs. I have seen him three times in concert. He inspired the name of my cat, Olivia (check out his song “Something Like Olivia”). Seeing him sing and strum his […]

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August 16, 2020

Say What You Need To Say

Let’s cut to the chase. If you want a long and healthy relationship with your business, you’ll have to establish boundaries around it. Think of your business as a person. Do you want it calling you and texting you at 10pm? Do you want it to coerce you into work you’re not excited about? Would […]

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July 5, 2020

Building a Business Boundary Plan: Run Business so it Doesn’t Run You

Everyone loves a good story. Children love to listen to a story. Adults get hooked on Netflix shows for the storylines or devour books with good plots, relatable heroes, and villains who represent common evils. Think of the best Superbowl ads. Whether they are funny or moving, they tell mini-stories, and you’ll wade through a […]

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June 21, 2020

Creating Connected Content June Series: Sell with Stories

Goals! You either just jumped for joy or groaned at the thought. When I talk with or coach people trying to grow their businesses and we get to the topic of goals, I ask them to get specific on what they are wanting to achieve. While some people can easily synthesize goals (usually they have […]

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May 25, 2020

Take that Goal from Dream to Doable!

If you are a business owner, you sell something- product or service. At the end of the day, if you make sales, you have business. No sales=no business.  Businesses all over our country, both small and large, are facing tough times. People are carefully spending feeling unsure of their own personal finances. If you own […]

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May 8, 2020

Sensitive Selling: Messaging During Economic Hardship