I’m going to get straight to the point on this one. If a potential client has picked you up and put you back on the shelf (DMed you, filled out your contact form, commented, inquired, or taken any steps towards you), they are a lead—as warm as the little cinnamon bun that just grazed my […]

How to Overcome Buyer Objections: Hear More Yes and Close More Sales

overcoming customer objections through copywriting

July 23, 2023

If I have a love affair with anything as a writer, it’s with website writing. Don’t get me wrong- I love writing blogs and brochures, but websites tap my creative juices, and writing for other industries gives me permission to nerd out on research and information gathering. It may not sound fun to you, but […]

September 22, 2022

Your Hero Banner: Why this Small Piece of Your Website Matters So Much

Your hero banner

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