Raise your communication. Increase your value.
Strong communication skills can attract people to your brand, raise your perceived value, and attract admiration from your industry.
Messaging matters. You believe in your products and services, but perhaps you find it a bit hard to communicate that passion to your target audience, who clearly needs to know how you will show up to serve them. Your brand voice needs to be as identifiable as that of a close friend to be trusted and sought out in your industry.
I can show you how to uncover the heart of your message. Whether you need copy, a messaging plan, or a strategy coaching session, I can give you the tools to reach your clients at a deeper level.
How I can help
You and your brand deserve to be seen and heard. It’s my job to carefully curate words which paint the right messages. You can have the confidence to know you, your product, or your services will leave a lasting impression on those who engage with you, because your messaging will create trust and familiarity with your audience.
Co-creative development of written and oral messaging strategy with a blueprint of how to connect with your target audience across multiple platforms and editing of your work product
Captivating brand story writing or personal bio for your website, social media, or public presentation
Why You Need A Bio as Part of Your Career Portfolio
Traditional bios follow a traditional advertising model of one-way information flow- business or business person to potential customer. They’re full of dates, degrees, certifications, and “what we do” information, blah, blah, blah. Frankly, they are forgettable.
Today’s consumer wants a conversation with you, and I can capture that in writing your brand story. Did you know that the human brain is wired to respond to narrative?
-Stories are 22 times more memorable than facts and figures alone.
-Your brain activity is 5x more active when listening to a story.
-We remember what evokes our emotions. That’s what a brand story does. It tells who your business is at its core. It engages. It invites the consumer into dialogue with you and to champion your brand with you.
There are so many choices and so much noise to filter. Set yourself apart, and let your story become your sell by connecting to your customer’s souls.
I offer a package of brand story writing, 30-60 second commercial (for networking), and simple-to-do content ideas for using your brand story in your social media. Reach out today, and let’s write your compelling story.
3 Versions of a Bio You Need
Micro for limited character spaces such as Twitter or Instagram
Short for print or a speaker introduction
Long for your website or LinkedIn
Geneva is truly gifted and has the biggest heart! It was effortless the way she helped me pull my story together and show me how to convey my message to my customers. Highly recommend her services!! Thank you for breathing life into my business, Geneva.
Simply put, Geneva is a wordsmith!
I recently attended a business retreat that she brilliantly planned and led. I learned a great deal of information, best practices, and skills that will help me for years to come. Beyond that, I left feeling more confident and truly inspired!
I highly recommend her, as I have no doubt that she will help you succeed!