About Geneva

Crooked Paths Can Lead to Great Destinations

I’ve never been conventional… a conventional learner, a conventional worker, nor a conventional visionary. Give me lines, and I’ll color inside most of them.

I grew up in a bicultural home shaped by Latin passion and Air Force values. My mother was a teacher. She loved the study of language and her career spanned everything from teaching GED to federal prison inmates to teaching college to translating books from English to Spanish. My immigrant mother forged a dream, and I watched her sometimes uphill and twisted path carry her to great heights professionally and personally. From her, I developed a mind which painted pictures in words and an appreciation for the art of communication. Another piece of me was strongly shaped by my father’s love for science. As a little girl, I owned a microscope and three telescopes which I often took apart to try to understand the how behind magnification. I tracked hurricanes on coordinate maps each hurricane season. I lived for The Weather Channel. As weird as it is, I used to love visiting the base hospital where I grew up for the hospital smell, order, excitement, and buzz of all I saw as people tapped science to provide care. Throw a word lover and a science nerd together and you might end up with a speech-language pathologist.

I graduated from Old Dominion University with a B.S. in Speech-language Pathology and Audiology in 2000 and obtained my M.S. in Communication Sciences and Disorders in 2003. It took me a couple extra years than what I had planned to get to the end of my formal educational pursuits, but I never gave up. I had a vision to change the way therapy was delivered and a dream to open my own practice by age 30. I opened a therapy clinic in 2006 and quickly fell in love with entrepreneurship. 

Fourteen years later, the entrepreneurial path has had many ups and downs and twists and turns. Each path has led me exactly to the next place of growth to evolve myself and my business. 

Currently, I have married my love for communication and business and my background in behavioral science to create intelligently designed communication and simple growth strategies for small businesses. Whether it’s copywriting needs, creating a messaging plan, having a one to one strategy session, providing accent refinement services, or leading group trainings within organizations, I can show you how to increase your value by using your voice and tools at your fingertips to convert the curious into clients who will become your raving fans. 

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