Friends in business, I want to sit for a minute on the topic of finding your voice. In a world of influencers and seeing what other people in your field are doing and saying, many of you may find yourselves trying to mimic the voice of another consultant or realtor or photographer. You might convince yourself that you should sound more bubbly, perky, upbeat, or use certain buzzwords because someone else sounds like a rock star when she talks that way. She sounds like a rock star, because whatever she is doing is her. It’s hard to fake a persona on social media. People see right through a person’s communications to who they are or who they are trying to imitate. Don’t imitate.
Friend, dig deeper and find your voice. Many women are not connecting with their audiences on social media or even face to face, because they’re not sounding like anything different than the other “noise.” When you struggle with your business voice, you will struggle to create content and conversations which matter to people who care about what you do.
Who am? I’m a science nerdy, witty (I like to think), heart-led but super logical, word painter. If my business voice doesn’t match that but sounds like anything else, my potential clients are not seeing the best of me.
So, who are you? If you need help finding your voice to best communicate your brand, I’m your girl! Reach out and let’s chat!